Beauty: DESKSIDE TEST DRIVE

All Day Eyes

Trying out a new beauty product is always a gamble.
Here, our team members put their favorite Estée Lauder
innovations through a #DesksideTestDrive—so you
know exactly what you’re getting when you click to buy.

Meet Charmi Panchal, Director of Digital Strategy and Analytics. Charmi stays on top of all of our social media, from Instagram to YouTube to Pinterest, to see all of the conversations happening and monitor the latest trends. In addition to keeping everyone in the office informed about the newest cut-crease looks on Instagram and who’s been getting the highest amount of re-Pins, Charmi has also developed a reputation for having the most on-point eye looks every single day, so of course we had to tap her to show us her technique.

First, to ensure her work of eye art lasts all day, Charmi has a great hack to keep her lids smooth and creaseless. From there, she shows you the easiest ombré smoky eye you never thought was possible. Watch above to see her in action, then get ready to stun when you walk into work with your smoldering eyes next week.

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