Between morning routines and going-out rituals, makeup brush maintenance often falls by the wayside. But keeping your trusty pigment applicators clean isn’t just good for their longevity, it’s good for your skin, too—and can enhance the performance of your favorite eye, lip, and cheek colors. Admittedly, there is something daunting about putting the soft, fluffy end of your favorite contouring or eyeshadow tools under water. But weekly care can actually be quick and easy, especially if you have our gentle Makeup Brush Cleanser—and LEAF.tv co-founder Geri Hirsch’s latest how-to video for Estée Stories. Click above to watch Hirsch’s tips for washing and drying with confidence.