December 1, 2018

Pure Color Envy ShadowPaint

There is something about liquid eyeshadow that instantly sets eyes ablaze. We can appreciate the power of a powder and the versatility it brings, but when we’re looking to light up our look with a sweep of intense, impactful color, new Pure Color Envy ShadowPaint is the clear winner.

The weightless gel-creme color glides along lids in one fluid stroke. Blend it into a soft, subtle sheen, or use the wand applicator to paint a bold, reflective layer of shimmer. With six shades ranging from a neutral touch of pink to a pop of deep plum, the wand is truly your artist’s brush that lets you paint any outcome. No matter how you apply it, the formula lasts all day and won’t crease, smudge or flake. Lighter shades like Sweet Sin and Wicked Peach can also double as a highlighter on cheekbones or browbones to give your look a lit-from-within radiance. Turn up the lights and play.