August 20,

Double Wear Stay-in-Place Makeup has been a tried-and-true longwear hero for 25 years, but what makes a foundation so iconic it withstands the test of time? We’re sharing the secret sauce behind this cult-favorite formula and the benefits customers love.

Made in Your Shade
24 hours of color-true wear—shades won’t deepen, turn orange, or look grey on deeper skintones. With our Color-True MicroPigments, extensive shade range and exclusive iMatchTM Virtual Shade Expert, you’re destined to find a bottle of your perfect match every time.

Want to find the Double Wear Stay-in-Place Makeup shade that’s right for you? Use our Virtual Try-On Tool to discover your perfect match.

High-Quality, Extreme Wear
Formulated with our exclusive InviciWearTM technology, this iconic foundation delivers 24-hour wear, color true, non-creasing, no poring, no streaking, no caking, no settling, oil-controlling, waterproof wear—no touch-ups necessary.

Meet your most comfortable extreme wear. Double Wear won’t cause breakouts, clog pores and is free of gluten, synthetic fragrance, mineral oil, drying oils and more.

The Ultimate Matte Finish
What makes this formula such a standout is the velvety, cashmere matte finish and medium-to-full coverage that still feels natural to you. Infused with our MicroMineral Invisible Veil Technology to control oil and shine and blur imperfections, it's the ultimate shine-fighting foundation.