Make the moment.

NEW PURE COLOR LIPSTICK

Statement-making shades.
A match for every power move.
Striking color. Long-wearing. Lip-adoring.

On Grace Elizabeth:
699 Thrill Me

Finish

Coverage

Wear

Feel

Benefits

Pure Color
Matte Lipstick

Matte

Full coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color
Creme Lipstick

Creme

Full coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color
Hi-Lustre Lipstick

Hi-Lustre

Medium coverage

10-hour long wear

Creamy, comfortable

Plumps & smooths
Striking color in one swipe

Pure Color
Crystal Lipstick

Crystal Shine

Medium coverage

Long-wearing

Creamy, comfortable

A cult favorite

Pure Color
Crystal Balm

Sheer Balm

Sheer, buildable coverage

10-hour long wear

Creamy, comfortable

All-day lip plumping hydration
A hint of glowing color

Pure Color
Whipped Matte Lip Color

Velvet Matte

Full coverage

12-hour long wear

Lightweight, powdery, non-sticky

Infused with the nourishing benefits of Moringa Butter

Pure Color
Illuminating Shine

Sheer Shine

Sheer to medium, buildable coverage

8-hour long wear

Lightweight, conditioning

A pop of color
A burst of hydrating shine

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