Pure Color Explicit
404 No Tomorrow
A mid-tone rose with warm undertones
8-hour wear. All-day dare. Supremely comfortable. Sensuously smooth and creamy.
Fearless and colour-true: won’t fade, feather or flinch.
Instantly drenches lips with plumping, conditioning moisture. Sculpts and defines with dangerously slick shine.
Precise application creates your most provocative looks. Audaciously sleek silhouette. Signature fluting with a glam, rose-gold tint.
How do you dare?