Find Your Foundation

No matter your skintype or skintone,
there’s a match for you.

Understanding
Our Shade Names

Intensity, Undertone, Skintone

Identify Your Undertone

Undertone is the subtle colour beneath
your skin's surface—cool, neutral or warm.

COOL (C) UNDERTONES

Bare skin has a rosy/pink/blue tone.

NEUTRAL (N) UNDERTONES

Bare skin has an even balance of rosy & golden tones.

WARM (W) UNDERTONES

Bare skin has a golden/yellow/peachy tone.

Easy Ways to Find Your Shade

Try It On Virtually

The iMatch™ Virtual Shade Expert helps you find your ideal shade instantly on your mobile device.

Match a Shade

Tell us your shade from another brand
and we’ll help you find your new match.

FIND YOUR SHADE

Take Our Quiz

Answer a few quick questions and find
the shade and formula that’s right for you.

INTRODUCING

The NEW Double Wear

The New Full-of-Life Matte Foundation

70 shades. One made for you.

Shop must-have foundation, concealer, primers and more.

FINISH

COVERAGE

WEAR

TEXTURE & FEEL

BENEFITS

New Double Wear
Stay-in-Place Makeup

Full-of-Life Matte

Buildable, medium-to-full coverage

36-hour wear

Breathable, lightweight fluid

70 shades, 36-hour oil control, immediate moisture

Pure Color Illuminating Shine Lipstick

Futurist Hydra Rescue
Makeup SPF 45

Flawless, Radiant

Full coverage

12-hour wear

Soothing, hydrating fluid

Infused with probiotic technology and chia-seed extract

Futurist SkinTint
Serum SPF 20

Ultra-Natural Radiant

Sheer, light coverage

8-hour wear

Silky lightweight serum

Over time skin looks more even, 85% skincaring ingredients

Double Wear Matte
Powder Foundation

Instant Matte

Medium-to-full coverage

12-hour wear

Velvet-soft, weightless powder

Controls oil and shine, blends seamlessly

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