Home / Liquid Lip Pure Color 4.4 from 168 Reviews Light as air. Lip loving care. Liquid lip goes whipped. Add to BagThe Lipstick LineupFind your lip-loving formula & finish.FinishCoverageWearFeelBenefits Pure ColorMatte LipstickMatteFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCreme LipstickCremeFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorHi-Lustre LipstickHi-LustreMedium coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCrystal LipstickCrystal ShineMedium coverageLong-wearingCreamy, comfortableA cult favoriteSHOP NOW Pure ColorCrystal BalmSheer BalmSheer, buildable coverage10-hour long wearCreamy, comfortableAll-day lip plumping hydrationA hint of glowing colorSHOP NOW Pure ColorWhipped Matte Lip ColorVelvet MatteFull coverage12-hour long wear Lightweight, powdery, non-stickyInfused with the nourishing benefits of Moringa ButterSHOP NOW Pure ColorIlluminating ShineSheer ShineSheer to medium, buildable coverage8-hour long wearLightweight, conditioningA pop of colorA burst of hydrating shineSHOP NOW Custom Lip Looks The Full Lip LookLEARN HOW NOW The Blurred Lip LookLEARN HOW NOW Reviews
