Home / Lipstick Pure Color Illuminating Shine 4.4 from 20 Reviews A pop of colour, a burst of hydrating shine. Add to Bag Pure Color Illuminating ShineFind your favorite shades.919 Fantastical 919 Fantastical 915 Royalty 915 Royalty 916 Party of 1 916 Party of 1 SUPERSHINY 913 Genius 913 Genius 907 Confidant 907 Confidant SUPERSEXY 918 Pampered 918 Pampered 914 Unpredictable 914 Unpredictable 903 Imaginary 903 Imaginary 902 Profound 902 Profound 333 Persuasive 333 Persuasive 904 Dreamlike 904 Dreamlike 901 Born Flirt 901 Born Flirt SUPERHYDRATING 920 Social Butterfly 920 Social Butterfly 911 Little Legend 911 Little Legend 906 Frivolous 906 Frivolous 909 Virtual Star 909 Virtual Star 905 Saucy 905 Saucy 910 Intuitive 910 Intuitive 917 Light Heart 917 Light Heart SUPERSLEEK 912 Astonishing 912 Astonishing The Lipstick LineupFind your lip-loving formula & finish.FinishCoverageWearFeelBenefits Pure ColorMatte LipstickMatteFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCreme LipstickCremeFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorHi-Lustre LipstickHi-LustreMedium coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCrystal LipstickCrystal ShineMedium coverageLong-wearingCreamy, comfortableA cult favoriteSHOP NOW Pure ColorCrystal BalmSheer BalmSheer, buildable coverage10-hour long wearCreamy, comfortableAll-day lip plumping hydrationA hint of glowing colorSHOP NOW Pure ColorWhipped Matte Lip ColorVelvet MatteFull coverage12-hour long wear Lightweight, powdery, non-stickyInfused with the nourishing benefits of Moringa ButterSHOP NOW Pure ColorIlluminating ShineSheer ShineSheer to medium, buildable coverage8-hour long wearLightweight, conditioningA pop of colorA burst of hydrating shineSHOP NOW Reviews